Company Monitoring

Turn your CRM graveyard into an active radar.

Hundreds of companies sit in your CRM stages. Nobody's actually tracking them. Amy monitors every one—and alerts you when something changes.

First Meeting742
Nurture150
Passed (Track)410
Passed1,540

From CRM graveyard
to active radar.

Hundreds of companies sit in your CRM stages. Nobody's actually tracking them. Amy monitors every one—and alerts you when something changes.

  • First Meeting stage companies tracked for follow-up signals
  • Nurture companies monitored for funding and growth
  • Passed deals watched for changes that warrant re-engagement
  • Portfolio companies tracked for risk and opportunity signals

Define what matters
to you.

Set custom monitoring criteria for each watchlist. Amy tracks the signals that are relevant to your investment thesis and alerts you when something changes.

  • Leadership changes and key person departures
  • Funding rounds and capital events
  • Product launches and major feature releases
  • Traffic and headcount trends
  • Negative press and sentiment shifts
Monitoring Criteria
Negative press / sentiment
Leadership changes (C-Level)
New funding rounds
Enterprise adoption signals
GTM team expansion > 20%
VP Sales / Marketing Hired
Capital injection
Product launch / Major feature
Traffic / Headcount Decline
Alert
Vercel Headcount
342 → 358
Analysis

Vercel is pushing upmarket.

Added 16 people this month—unusual velocity. 11 are enterprise sales and solutions engineering.

Combined with their new Enterprise pricing tier, this signals a GTM shift. Relevant given your Netlify position.

Amy doesn't just report.
She reasons.

Traditional tools tell you what changed. Amy tells you what it means—and why it matters to you. Every alert comes with context about why this signal is relevant to your portfolio and thesis.

  • Contextual analysis of every change
  • Connections to your existing portfolio
  • Actionable recommendations based on your criteria

Ready to turn your CRM into a radar?

See how Amy can monitor your entire universe without adding headcount.